Freelances resources in Switzerland
Discover how to find customers in Switzerland as a freelancer, communicate about your activity and scale your business.
Google Search Generative Experience: a fundamental shift for SEO and digital marketing
During the Google I/O, the American giant unveiled a brand-new version of its famous search engine. Some people agree that this is one of the most significant developments in 25 years. 30-sec summary: – Google…
The newsletter is an excellent way to create strong links with your audience. Too often underestimated, it is one of the most effective acquisition channels. Unlike an advertisement on a website, prospects or customers have…
Why does your company need a website?
Today, in an increasingly connected world, having a website has become a must for companies. I asked a web design agency in Montpellier to provide me with the main reasons why having a website is…
Advertising Statistics 2022 in Switzerland
The advertising landscape in Switzerland continues to develop. In 2022, we could see quite significant changes in terms of use of the different advertising media, but also in the ranking of the main advertisers. Media…
October 2022 – The latest infos and new features of GA4
After a lot of discussion about the management of private data and the use of cookies, Google had to offer an adequate solution for its users. This is the main reason why the American company…
September 2022 – the latest news and update on the migration to Google Analytics 4
It’s no mystery in the digital marketing community, but the current version of Google Analytics (Universal Analytics) will disappear very soon. A new version of the popular tracking tool called Google Analytics 4 has been…