Digital marketing strategy

Boost your online visibility with a custom-made strategy

Optimize your presence on Google and social networks to generate more leads and revenue through a personalized digital strategy.

With the constant evolution of digital marketing, businesses need to stay ahead of the competition and reach their full potential online.

This is where digital marketing strategy comes in, offering the ideal solution to optimize your online visibility and generate more leads and revenue.

This strategy is fully customized to your unique business needs, taking into account the latest trends and best practices in digital marketing to help you successfully achieve your business goals.

Here’s why a digital marketing strategy allows you to effectively reach your target audience

A comprehensive approach and action plan

Create a consistent approach by defining your target audience, business objectives and message.

Avoid costly mistakes by having a comprehensive view of your digital strategy and activities.

A wise choice of the best digital channels

Implement a personalized strategy (Google, social networks, email) to maximize your reach and effectiveness.

Reach a large audience and interact with your prospects at different stages of their journey.

Constant measurement & optimization

Get accurate information about the effectiveness of your digital activities and make informed decisions to improve results.

Identify opportunities and optimize costs and performance

How is the digital marketing strategy set up?

1. Define your business goals

Increase traffic, generate sales or leads, etc.

2. Competition analysis

Assessment of the positioning of 2 to 3 main competitors

3. Target market

Definition of the ideal client and his relative needs

4. Define the channels

Appropriate selection for business and inbound marketing objectives

5. SEO strategy

Keyword research and content recommendations

6. Paid campaigns

Definition of campaigns and standardized formats

7. Landing Page

Content, image and call to action recommendations

8. Email marketing

Strategy and definition of segments and email campaigns


Recommendations for conversion pixels

Analyse and reporting

Creation of a dashboard (Google Analytics & Looker Studio)

The complete digital marketing plan!

Two sessions organized in physical or virtual to present all the results of the study of the strategy
A PDF that summarizes the strategy and recommendations

What’s in the digital marketing strategy?

Strategy digital marketing


Definition of business objectives and choice of digital channels

Email Marketing strategy

Email Marketing

Email strategy (marketing automation) with lead magnet

Recommendations SEO


SEO strategy (10 keyword research and content clusters)



A standard dashboard to track the digital performance



Advertising campaign strategy and communication plan

Reporting digital marketing


The 20-25 page strategy in PDF format and by e-mail (roadmap)

About me

Julien Vidal - digital marketing consultant

I am a digital marketing consultant with 20 years of experience in digital growth in Switzerland.
I support small and medium-sized companies to boost their online presence and generate more leads and revenue. I work in French, German, and English.
Using a research-based and data-driven approach, I analyse my clients’ digital activities, create strategies and implement them efficiently.
The result: More leads and more revenue for your business.
I also train marketers in SEO, SEA (Online Advertising) and Web Analytics to improve their skills.

What my clients said...

Julien nous a accompagné sur les stratégies de marketing web et e-commerce. Grâce à son expertise, les projets de refonte e-commerce et la mise en place de POC intégrant de nouvelles techno web ont été de belles réussites.
Sophie Grange
Sophie Grange
Working with Julien Vidal is very rewarding and a great pleasure. He can work across multiple projects and deliver always high volume of quality work. He has a strong knowledge on data analysis, SEA, SEO, email marketing and performance marketing. Thanks to Julien our company has improved not only its online presence and organic traffic but also the leads generation figures, online sales and PPC conversion rate.
Raquel Caamaño
Raquel Caamaño
Julien Vidal is a digital marketing visionary and exceptional leader! As the Head of Marketing at Vorwerk, he masterfully handled performance marketing, data analytics, programmatic campaigns and e-mail marketing across our organization. Moreover, Julien's pivotal role in establishing a dedicated Data Analytics team and implementing GA4 has revolutionized our data-driven decision-making capabilities. Thanks to his SEO skills, our organization has taken a giant leap forward in understanding and optimizing our digital strategies.
Alina Mc
Alina Mc
I worked with Julien Vidal in the context of digital marketing & analytics, and was impressed by his know-how, customer-orientation, resilience and his capacity to find solutions to further develop the business. Thank you for your support, your professionalism is greatly appreciated !
helia burgunder
helia burgunder
Top SEO und SEA Skills! Hohe Expertise und Know How in den Bereichen Online Werbung und Web Analyse. Zudem sehr sympathischer und netter Kontakt! 🙂 Ich habe immer sehr gerne mit Julien zusammen gearbeitet! 👍🏻
Isabell Kremser
Isabell Kremser
Kompetent, effizient und auf den Punkt. Mit Julien zusammenzuarbeiten ist einfach super, weil er in kürzester Zeit versteht, was ich von ihm brauche und das pünktlich und in einer überraschend guten Weise liefert. Zudem schätze ich sehr, dass er auch als Sparring Partner Vorschläge einbringt, an die ich von alleine nicht gekommen wäre. 10 points!
Michele Aggiato
Michele Aggiato
I've had a great experience working Julien when we worked at Vorwerk and collaborated on the PPC and SEO strategy for the UK market. He is knowledgeable, professional, responsive and patient. Julien was able to answer all my questions and elaborate on the proposed strategy to ensure all UK market's needs were addressed in the timely manner and within available budget. As a result, together we improved Vorwerk online presence in the UK and drove more traffic to our website. We've seen significant improvements in our search rankings and website traffic. I highly recommend Julien's agency to anyone looking to improve their online marketing efforts.
Victoria Hutton
Victoria Hutton
Pure passion! Julien is what your digital business need, when you need it! Intelligent and energetic, no matter how much you know about organic and paid traffic for your business, he always find the way of making it understandable and easy. Do no hesitate to skyrocket your business with him!
carmen picazo
carmen picazo
Nach langer Zusammenarbeit kann ich nur Positives berichten. Julien Vidal ist sehr engagiert und hat eine hands-on Mentalität. Er verfügt zudem über sehr fundiertes Fachwissen in verschiedensten Online-Marketing-Disziplinen. Absolut empfehlenswert 👍👍👍
Sebastian H
Sebastian H
I had the pleasure of working with Julien on a complex international website relaunch that included not only a technology change, but also a migration to a new domain. I was extremely impressed with his expertise and results in managing the SEO for several countries. Julien not only has a deep knowledge of the best SEO practices and strategies, he's also committed to the delivery part and the high quality implementation of the required activities. I highly recommend Julien for any business looking to improve their online presence and search engine performance.
George Papadongonas
George Papadongonas

Some of the companies I’ve had the chance to help with their marketing strategy

Logo vorwerk
Logo Myclimate
Logo Mindfuel
Logo Localsearch

Frequently asked questions