Digital marketing strategy
Boost your online visibility with a custom-made strategy
Optimize your presence on Google and social networks to generate more leads and revenue through a personalized digital strategy.
With the constant evolution of digital marketing, businesses need to stay ahead of the competition and reach their full potential online.
This is where digital marketing strategy comes in, offering the ideal solution to optimize your online visibility and generate more leads and revenue.
This strategy is fully customized to your unique business needs, taking into account the latest trends and best practices in digital marketing to help you successfully achieve your business goals.
Here’s why a digital marketing strategy allows you to effectively reach your target audience
How is the digital marketing strategy set up?
1. Define your business goals
Increase traffic, generate sales or leads, etc.
2. Competition analysis
Assessment of the positioning of 2 to 3 main competitors
3. Target market
Definition of the ideal client and his relative needs
4. Define the channels
Appropriate selection for business and inbound marketing objectives
5. SEO strategy
Keyword research and content recommendations
6. Paid campaigns
Definition of campaigns and standardized formats
7. Landing Page
Content, image and call to action recommendations
8. Email marketing
Strategy and definition of segments and email campaigns
Recommendations for conversion pixels
Analyse and reporting
Creation of a dashboard (Google Analytics & Looker Studio)
What’s in the digital marketing strategy?
I am a digital marketing consultant with 20 years of experience in digital growth in Switzerland.
I support small and medium-sized companies to boost their online presence and generate more leads and revenue. I work in French, German, and English.
Using a research-based and data-driven approach, I analyse my clients’ digital activities, create strategies and implement them efficiently.
The result: More leads and more revenue for your business.
I also train marketers in SEO, SEA (Online Advertising) and Web Analytics to improve their skills.