Blog digital marketing SEO & SEA
The latest news about digital marketing in Switzerland and the five pillars: SEO, Online Advertising, Social media, Web Analytics and Email Marketing.
The ultimate guide to web analytics
At a time when the management of personal data is a real issue for most companies with an online activity, the implementation of analytics tools is essential to the success of a digital marketing strategy….
September 2022 – the latest news and update on the migration to Google Analytics 4
It’s no mystery in the digital marketing community, but the current version of Google Analytics (Universal Analytics) will disappear very soon. A new version of the popular tracking tool called Google Analytics 4 has been…
Social networks marketing is nowadays a must in the online strategy. It’s allow you to target a specific audience and interact with customers or prospects very easily. With a good strategy, it is not uncommon…
The ultimate guide to digital advertising in 2022
Online advertising is a pillar of the digital strategy, mastering it in 2022 allows on the one hand to increase its awareness, but also its sales in an increasingly competitive environment. Many platforms now offer…
How to set up an effective email marketing strategy in 2022?
Generally placed on the back burner in terms of priorities, email marketing is a great tool that plays a key role in digital marketing strategy. When a prospect or customer gives permission to be contacted…