Blog digital marketing SEO & SEA
The latest news about digital marketing in Switzerland and the five pillars: SEO, Online Advertising, Social media, Web Analytics and Email Marketing.
Google Search Generative Experience: a fundamental shift for SEO and digital marketing
During the Google I/O, the American giant unveiled a brand-new version of its famous search engine. Some people agree that this is one of the most significant developments in 25 years. 30-sec summary:- Google to…
5 steps to build a digital strategy for a traditional company
More than 4.9 Billion people use the internet worldwide. In the United States, that’s nearly 92% of the population (307 Million) and 8.5 Million in Switzerland (or 98% of the total population). This is an…
The newsletter is an excellent way to create strong links with your audience. Too often underestimated, it is one of the most effective acquisition channels. Unlike an advertisement on a website, prospects or customers have…
Why does your company need a website?
Today, in an increasingly connected world, having a website has become a must for companies. I asked a web design agency in Montpellier to provide me with the main reasons why having a website is…
What are the costs of SEO services in Switzerland?
Implementing an SEO strategy is fundamental for any company that has a website and wants to improve its online presence. 30-sec summary:- SEO services in Switzerland typically range from CHF 1000 to CHF 10,000 per…
AI: how to organize and adapt a marketing team?
Digital marketing is undergoing a real revolution. While the use of artificial intelligence is not something new in the online industry, the launch of ChatGPT in November 2022 has opened up new opportunities. Many companies…
Advertising Statistics 2022 in Switzerland
The advertising landscape in Switzerland continues to develop. In 2022, we could see quite significant changes in terms of use of the different advertising media, but also in the ranking of the main advertisers. Media…
The importance of CTR (click-through rate) in digital marketing
We don’t hear much about the click-through rate when we consult analyses and recommendations for digital marketing campaigns (search engine marketing). Nevertheless, it is one of the easiest performance indicators to calculate, but also to…
October 2022 – The latest infos and new features of GA4
After a lot of discussion about the management of private data and the use of cookies, Google had to offer an adequate solution for its users. This is the main reason why the American company…
The evolution of SEO with topic cluster
SEO is a main part of a successful digital marketing strategy. It is nevertheless one of the most complicated disciplines, as results are a rather abstract science. Nevertheless, some recommendations, after extensive testing, have been…