About me

After finishing high school and obtaining my bachelor’s degree in 2001, I first worked in a design office for the first three years of my professional career.

At that time, the Internet was nothing like what it is today. However, being quite curious about this new technology, I was quite amazed by the community sites (Myspace, Caramail, Skyblog) that managed to finance their activities through subscription models.

2003 – Internet

In October 2003, I joined the first “100% internet” project in parallel with my professional activity as an industrial designer.

I was in charge of developing the activity of a very famous website in Europe: tilllate.com

The business model was based on creating an audience, which was monetized through the traffic that members generated on the platform.

These were also my first experiences in SEO. In 2003, reaching the first position on Google was relatively simple, you just had to place the targeted keyword all over the page to take the first place in the search results.

Followed five years of development of the digital activity of the platform through the different acquisition channels (organic, paid and partnerships).

2008 – Switzerland

The business has grown exponentially. By 2008, the platform had thousands of users, generating several million visits and page views each month.

That’s when I decided to join the Headquarter based in Switzerland and use my experience in digital marketing in France on an international scale.

2009 – Axel Springer

In 2009, I got an offer to join the Swiss Axel Springer group, which had just acquired three Swiss community platforms: usgang.ch, students.ch and partyguide.ch.

In charge of the development of the digital activity, I elaborated at first the acquisition strategy thanks to the natural referencing. As well as paid advertising and national partnerships. I also set up synergies between the different platforms.

In a second step, I redefined the user experiences of usgang.ch and partyguide.ch to establish two distinct audiences and avoid the cannibalization effect.

2013 – local.ch, search.ch and Swisscom

I joined the Swisscom group in 2013 and integrated the web team of the official Swiss directory: local.ch.

I established the acquisition strategy (SEO and SEA) that contributed to the traffic growth, taking the site from 4 Mio. Unique users and 15.5 Mio. Visits per month to 4.6 Mio. (+15%) unique users and 22.5 Mio. (+45%) visits after 2 years (source: Official NET-Metrix Publication March 2015)

In the summer of 2015, search.ch and local.ch merged and became localsearch.ch. The challenge for me was to keep the organic visibility of both platforms despite their content being very similar.

The implementation of a strategy of topic clusters for each platform has allowed to differentiate the authority on certain topics and to perpetuate the organic traffic.

2018 – Vorwerk international

I decided to join the “Thermomix Headquarter” as a marketing performance manager and supported the digital marketing activity in 16 countries.

My main activities were to implement an international SEO strategy, as well as the optimization of the digital paid activity. Also, I developed and standardized the processes (campaigns, reporting, etc.) to scale the online activity and generate more leads in each country.

2020 – Pandemic COVID-19

In 2020, due to the COVID-19 pandemic, many lockdowns were put in place. I participated in the digitalization of the entire Vorwerk company, and we implemented the “virtual demo” in less than two weeks.

We developed the tools, digital communication within the prospects and representatives on the different acquisition channels. We made sure that the business continued to operate despite the restrictions. It was a record year for Thermomix sales. (Article in French)

That’s when I realized that a lot of companies in Switzerland didn’t really have digital visibility, and some had to close down permanently.

2022 – Freelance

I decided in November 2022 to start my own business to help companies in their digital strategy. I can now use my 20 years of experience in digital marketing and the various acquisition channels and contribute to success of different companies.