Transforming small and medium-sized businesses’ digital presence with data-driven SEO, SEA, and Web Analytics solutions for maximum lead generation.
My name is Julien Vidal, I am a digital marketing consultant from France and I have been living in Switzerland, in the canton of Zurich, for 15 years now (2008).
Working in marketing since 2001, I have specialized over the years in digital marketing.
My expertise covers essential acquisition channels such as search engine optimization (SEO), online advertising (SEA), social media management (SMM), email marketing and strategic content creation.
These skills allow me to develop personalized digital strategies adapted to the specific needs of each company.
With a degree in graphic design, I have also obtained several certifications such as the “Google Analytics individual qualification” as well as the certification for advertising strategies “Google Ads fundamentals”.
After finishing high school and obtaining my bachelor’s degree in 2001, I first worked in a design office for the first three years of my professional career.
At that time, the Internet was nothing like what it is today. However, being quite curious about this new technology, I was quite amazed by the community sites (Myspace, Caramail, Skyblog) that managed to finance their activities through subscription models.
2003 – Internet
In October 2003, I joined the first “100% internet” project in parallel with my professional activity as an industrial designer.
I was in charge of developing the activity of a very famous website in Europe: tilllate.com
The business model was based on creating an audience, which was monetized through the traffic that members generated on the platform.
These were also my first experiences in SEO. In 2003, reaching the first position on Google was relatively simple, you just had to place the targeted keyword all over the page to take the first place in the search results.
Followed five years of development of the digital activity of the platform through the different acquisition channels (organic, paid and partnerships).
2008 – Switzerland
The business has grown exponentially. By 2008, the platform had thousands of users, generating several million visits and page views each month.
That’s when I decided to join the Headquarter based in Switzerland and use my experience in digital marketing in France on an international scale.
2009 – Axel Springer
In 2009, I got an offer to join the Swiss Axel Springer group, which had just acquired three Swiss community platforms: usgang.ch, students.ch and partyguide.ch.
In charge of the development of the digital activity, I elaborated at first the acquisition strategy thanks to the natural referencing. As well as paid advertising and national partnerships. I also set up synergies between the different platforms.
In a second step, I redefined the user experiences of usgang.ch and partyguide.ch to establish two distinct audiences and avoid the cannibalization effect.
2013 – local.ch, search.ch and Swisscom
I joined the Swisscom group in 2013 and integrated the web team of the official Swiss directory: local.ch.
I established the acquisition strategy (SEO and SEA) that contributed to the traffic growth, taking the site from 4 Mio. Unique users and 15.5 Mio. Visits per month to 4.6 Mio. (+15%) unique users and 22.5 Mio. (+45%) visits after 2 years (source: Official NET-Metrix Publication March 2015)
In the summer of 2015, search.ch and local.ch merged and became localsearch.ch. The challenge for me was to keep the organic visibility of both platforms despite their content being very similar.
The implementation of a strategy of topic clusters for each platform has allowed to differentiate the authority on certain topics and to perpetuate the organic traffic.
2018 – Vorwerk international
I decided to join the “Thermomix Headquarter” as a marketing performance manager and supported the digital marketing activity in 16 countries.
My main activities were to implement an international SEO strategy, as well as the optimization of the digital paid activity. Also, I developed and standardized the processes (campaigns, reporting, etc.) to scale the online activity and generate more leads in each country.
2020 – Pandemic COVID-19
In 2020, due to the COVID-19 pandemic, many lockdowns were put in place. I participated in the digitalization of the entire Vorwerk company, and we implemented the “virtual demo” in less than two weeks.
We developed the tools, digital communication within the prospects and representatives on the different acquisition channels. We made sure that the business continued to operate despite the restrictions. It was a record year for Thermomix sales. (Article in French)
That’s when I realized that a lot of companies in Switzerland didn’t really have digital visibility, and some had to close down permanently.
2022 – Freelance
I decided in November 2022 to start my own business to help companies in their digital strategy. I can now use my 20 years of experience in digital marketing and the various acquisition channels and contribute to success of different companies.
tilllate france SARL
Axel Springer Schweiz
localsearch (swisscom directories)
Vidal digital consulting
What my clients said…
Media and publications
As a freelancer, I’ve been lucky enough to appear in different media, here are some articles and columns about my vision of digital marketing.
I also have the honour of contributing to Hemlata’s H100 Impact project and organizing webinars as a digital marketing expert.
Personal values and approach
Digital marketing is nowadays an essential part of a company’s global marketing strategy.
In order to be visible online, you have to ensure a constant visibility that covers all the potential customers with whom you wish to communicate. Today, nine out of ten Swiss are present on the Internet and 80% of them connect at least once a day.
To ignore this opportunity is to give up a huge potential of prospects who might be interested in a service or product you offer.
In my experience, for most companies, the mandatory and necessary presence on the Internet is never questioned. The challenge is rather in the strategy to adapt to optimally improve this presence with an audience potentially interested in a defined service or product.
Finding the strategy that works for your company is not an easy task. Especially in a country with no less than 4 national languages.
I use a data-driven approach to develop and implement effective digital marketing strategies.
I test, optimize, report, learn (from my mistakes and my successes) and more importantly, I share them transparently! It is essential for me to be able to communicate to my clients the positive and negative aspects of marketing actions (social networks, emailing campaigns, natural referencing and online advertising).
I am also convinced that it is essential to use my expertise to bring simplicity to the digital activities of the people I accompany.
Digital marketing is evolving very quickly. Today’s successful social networks will certainly not be tomorrow’s.
Understanding the mechanics between these different actors and using them in an optimal way remains for me a very good investment for any company.